E-Learning

This is the third training module of four in this Master Class about the Business Model Canvas (BMC). These modules are related as a series (modules 1 to 4) but can also be considered as individual training sessions. These training sessions have theoretical elements which are exemplified and explained by cases in RUBIZMO´s Virtual Library.

Module 3, provided by Mohammadreza Dehghannejad (Research Assistant at the Swedish University of Agricultural Sciences) and Karin Andersson (Researcher and PhD-student at the Research Institutes of Sweden), gives thorough knowledge of the BMC’s right-hand side, in other words, the consumer side (customer segments, channels, and customer relationships). The right side is called “value creation” which is the heart  of any Business Model.

The module also includes a homework assignment at the end of the session to make it more tangible for trainees and enthusiasts. Find the YouTube link here.

Inspirational Video: https://www.ted.com/talks/alex_osterwalder_a_blueprint_for_entrepreneurship
Virere (animation): https://www.youtube.com/watch?v=ZpxFtss6z2o
Bio-On (animation): https://www.youtube.com/watch?v=Ex6o07qtoSQ
Panier Local (case): https://rubizmo.eu/virtual-library/online-market-for-local-products
Panier Local (animation): https://www.youtube.com/watch?v=dc2QBcqqtK4
Värpinge Golfbana och Gårdsbutik: https://rubizmo.eu/virtual-library/multifunctional-agriculture---v-rpinge


References:
- Bocken, N.M.P., Short, S.W., Rana, P. & Evans, S. (2014). A literature and practice review to develop sustainable business model archetypes. Journal of cleaner production, vol. 65, 42-56.
- Chesbrough, H. (2010). Business model innovation: Opportunities and barriers. Long range planning, vol. 43 (2-3), 354-363.
- https://blog.apruve.com/5-things-to-consider-when-creating-value-creation-strategies
- https://businessmodelanalyst.com/business-model/
- https://businessmodelanalyst.com/customer-relationship-business-model-canvas/
- https://businessmodelanalyst.com/customer-segments-business-model-canvas/
- https://businessmodelanalyst.com/distribution-channels-business-model-canvas/
- https://businessmodelanalyst.com/revenue-streams-business-model-canvas/
- https://www.strategyzer.com/blog/leading-innovation-managing-uncertainty
- https://www.strategyzer.com/blog/posts/2014/9/29/value-proposition-design
- https://www.youtube.com/watch?v=dc2QBcqqtK4
- https://www.youtube.com/watch?v=IP0cUBWTgpY


Contact Information:
Mohammadreza Dehghannejad
mohammadreza.dehghannejad@slu.se
Karin Andersson
karin.andersson@ri.se